Analysis for Marketing Planning
Product ID: 0073529842
Condition: USED (All books in used condition)
Payflex: Pay in 4 interest-free payments of R248.75. Read the FAQ
R 995
includes Duties & VAT
Delivery: 10-20 working days
Ships from USA warehouse.
Secure Transaction
VISA
Mastercard
payflex
ozow
Product Description
Condition - Very Good
The item shows wear from consistent use but remains in good condition. It may arrive with damaged packaging or be repackaged.
Analysis for Marketing Planning
Analysis for Marketing Planning, 7/e by Lehmann and Winer focuses on the analysis needed for sound Marketing decisions and is structured around the core marketing document--the Marketing Plan. Whether studying Marketing strategy or Product/Brand Management decisions, students need to be able to make decisions based from sound analysis. This book does not attempt to cover all aspects of the marketing plan; rather it focuses on the analysis pertaining to a product’s environment, customers and competitors.
Technical Specifications
Country
USA
Brand
McGraw-Hill Education
Manufacturer
McGraw-Hill Education
Binding
Paperback
ItemPartNumber
figures
UnitCount
1
EANs
9780073529844
