Asian Brand Strategy (Revised and Updated): Building and Sustaining Strong Global Brands in Asia
Product Description
Condition - Very Good
The item shows wear from consistent use but remains in good condition. It may arrive with damaged packaging or be repackaged.
Asian Brand Strategy (Revised and Updated): Building and Sustaining Strong Global Brands in Asia
This second edition of the bestselling Asian Brand Strategy takes a look at how Asian brands continue to gain share-of-voice and share-of-market. Featuring a user-friendly strategic model, new research, and case studies, this book provides a framework for understanding Asian branding strategies and Asian brands.
Technical Specifications
You might also like
Living in the Light: Yoga for Self-Realization
Calm Your Mind with Food: A Revolutionary Guide to Controlling Your Anxiety
The Starlight Heir: A Scorching Indian Fantasy Romance of Forbidden Love and Enemies to Lovers (Starkeeper, 1)
Immortal (Deluxe Limited Edition): An Enchanting Epic Fantasy Romance of Forbidden Love, Political Intrigue, and Dangerous Secrets (Celestial Kingdom, 4)
Good Dirt: A Novel
Ultra-Processed People: Why We Can't Stop Eating Food That Isn't Food
The Harder I Fight the More I Love You: A Memoir
The Muscle Ladder: Get Jacked Using Science