Awakening your Business Brain: An iCadenza Guide to Launching your Music Career
Not Available / Digital Item
Please be aware orders placed now may not arrive in time for Christmas, please check delivery times.
Condition: USED (All books are in used condition)
Condition - Very Good The item shows wear from consistent use, but it remains in good condition and functions properly. Item may arrive with damaged packaging or be repackaged. It may be marked, have identifying markings on it, or have minor cosmetic damage. It may also be missing some parts/accessories or bundled items.
Awakening your Business Brain: An iCadenza Guide to Launching your Music Career
Can you really be an artist and a businessperson at the same time? Aspiring musicians have been asking this for ages, but in a new world of interconnectivity, the answers are closer than ever before. Jennifer Rosenfeld and Julia Torgovitskaya, founders of iCadenza and Cadenza Artists, are here to share the lessons of their music career coaching business and talent agency with you and help you awaken your business brain.
Artists receive a lot of misconceptions about the business side of art: that focusing too much on self-marketing is detrimental to your artistic growth, or that making sacrifices for a big contract is “selling out.†Along the way, musicians are taught that they can be an artist or a businessperson, but not both. Jennifer and Julia say that not only is it possible to be both, it’s essential for survival in today’s music world.
Through career guidance and personal wisdom, Awakening Your Business Brain will show you how you can foster a successful music career without sacrificing your dedication to artistry. Jennifer and Julia demystify the music business in a compassionate and encouraging book that is a must-read for any aspiring musician.
