Blunders in International Business

Blunders in International Business

Product ID: B000RKW31M Condition: USED (All books in used condition)

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Product Description

Condition - Very Good

The item shows wear from consistent use but remains in good condition. It may arrive with damaged packaging or be repackaged.

Blunders in International Business

This new edition of Blunders in International Business is significantly updated and revised, full of interesting anecdotes, including dozens of new international business blunders. David Ricks has uncovered many informative and entertaining blunders that will make this book hard to put down.
  • Features blunders from well-known corporations American Express, McDonalds, Toyota, GM, Sharwoods, Jolly Green Giant, Bacardi, Puff, AOL, BMW, and many others.
  • Conserves its well-liked, concise format.
  • Several well-known blunders from previous editions have been replaced in order to update the lessons learned.

Technical Specifications

Country
USA
Author
David A. Ricks
Binding
Kindle Edition
Edition
4
EISBN
9780470763452
Format
Kindle eBook
Label
Wiley-Blackwell
Manufacturer
Wiley-Blackwell
NumberOfPages
192
PublicationDate
2008-06-09
Publisher
Wiley-Blackwell
ReleaseDate
2008-06-09
Studio
Wiley-Blackwell