Campaign Craft: The Strategies, Tactics, and Art of Political Campaign Management (Praeger Studies in Political Communication)
Product Description
Condition - Very Good
The item shows wear from consistent use but remains in good condition. It may arrive with damaged packaging or be repackaged.
Campaign Craft: The Strategies, Tactics, and Art of Political Campaign Management (Praeger Studies in Political Communication)
A lively, comprehensive exploration of modern political campaign management in the Internet age, based on real-world practices and results of the 2006 and 2008 campaigns.
• A complete chronology details the evolution of modern campaign management
• Illustrations throughout the text help bring topics to life
• Clear concept maps clarify various targeting techniques
• A bibliography of sources further the reader's study of political campaigning
Technical Specifications
You might also like
The Political Campaign Desk Reference: A Guide for Campaign Managers, Professionals and Candidates Running for Office
Winning Elections: Political Campaign Management, Strategy, and Tactics
The Victory Lab: The Secret Science of Winning Campaigns
The Political Brain: The Role of Emotion in Deciding the Fate of the Nation
The Campaign Manager: Running and Winning Local Elections
The Influence Game: 50 Insider Tactics from the Washington D.C. Lobbying World that Will Get You to Yes
The Speechwriter: A Brief Education in Politics
Words That Work: It's Not What You Say, It's What People Hear
Strategy: A History
Socially Elected: How To Win Elections Using Social Media