Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition
| Country | USA |
| Brand | Backbeat Books |
| Manufacturer | Backbeat |
| Binding | Paperback |
| ItemPartNumber | colour illustrations |
| ReleaseDate | 2000-12-01 |
| UnitCount | 1 |
| UPCs | 073999731002 |
| EANs | 9780879306243 |