Designing Your Practice: A Principal's Guide to Creating and Managing a Design Practice

With this new guide to design-firm management, professionals in architecture, interior design and related areas can learn how to "design" their businesses in the same way that they have already learned how to "design" a building, this is, by planning creatively, and then modelling, refining, and implementing the final business "design" so as to position their firms for future growth and success. In addition, valuable insights on leadership and "people management" are provided through some 100 interviews with principals of successful design firms from around the country. Special features include: how to apply the latest techniques of management science to the unique problems and constraints of a design practice; practical methods for implementing strategic planning in a design practice; "how to design" to help architects use the same process to "design" a practice for growth and success; interviews with nearly 100 principals of successful design firms on how each shaped and directed his or her own firm.