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Business & Money

Management & Leadership

Do You Want to Keep Your Customers Forever? (Harvard Business Review Classics)

Condition: USED (All books are in used condition)

Condition - Very Good
The item shows wear from consistent use, but it remains in good condition and functions properly. Item may arrive with damaged packaging or be repackaged. It may be marked, have identifying markings on it, or have minor cosmetic damage. It may also be missing some parts/accessories or bundled items.

Do You Want to Keep Your Customers Forever? (Harvard Business Review Classics)

This classic article shows how to make mass customization and efficient and personal marketing work by putting the producer and consumer in a "learning relationship." Over time, this ongoing relationship allows your company to meet a customer's changing needs over time. Furthermore, as your company develops learning relationships with its customers, it should be able to retain their business virtually forever.
Country USA
Brand Harvard Business Review Press
Manufacturer Harvard Business Review Press
Binding Paperback
ItemPartNumber 9781422140277
UnitCount 1
EANs 9781422140277
ReleaseDate 0000-00-00

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