Doug Stevenson's Story Theater Method - Strategic Storytelling in Business

Learn how to choose, craft and deliver stories that make a point, teach a lesson, or sell a product or service.

Doug Stevenson's Story Theater Method is unlike any other book on speaking skills. It teaches a breakthrough method that can help you make dynamic business presentations in front of any audience, anytime, anywhere.

You'll learn how to:
Use strategically chosen stories to sell your ideas or product
Use a Nine Step Formula for crafting compelling stories
Get your point across to ensure maximum "buy in"
Brand your message with a "Phrase That Pays"
Incorporate humor so people laugh while they learn
Get out of your own way and "Stand in Your Power"
Make dull and dry technical information come alive

A powerful story - well told - is your secret to connecting with clients, colleagues and customers. Whether you are speaking to five or five thousand, these easy-to-understand-and-apply techniques will immediately enhance your professional credibility and storytelling ability. Are you ready to be more motivating, memorable and magnetic?

"This book reads like an intimate conversation that you'd have with your speaking coach. It's not a bunch of theory and sketchy ideas. This is down to earth stuff you can use immediately to become a better speaker. I highly recommend it." Howard Putnam, Speaker, Former CEO of Southwest Airlines and Braniff Airlines.