Dynamics of Mass Communication: Media in Transition

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Dynamics of Mass Communication: Media in Transition
- Used Book in Good Condition
Well-known for its balanced approach to media industries and professions, Dynamics of Mass Communication offers a lively, thorough, and objective introduction for mass communication majors and non-majors alike. Dynamics of Mass Communication takes a comprehensive and balanced look at the changing world of mass media. Social media, â€˜appsâ€™ and the new media Goliaths are new and major themes of the 12th edition. Explore how the traditional mass media are dealing with shrinking audiences, evaporating advertising revenue and increased competition from the Internet. The 12th edition brings students up-to-date on the latest developments in the media world including cyber-bullying; new media business models; e-book readersâ€™ affects on the traditional print publishing industry; online video sites such as YouTube and hulu.com.; the decoupling of advertising from media content, and much more.
Country USA
Brand McGraw-Hill Education
Manufacturer McGraw Hill
Binding Paperback
ItemPartNumber black & white illustrations, colour illu
UnitCount 1
Format Illustrated
EANs 9780073526195
ReleaseDate 0000-00-00

Country	USA
Brand	McGraw-Hill Education
Manufacturer	McGraw Hill
Binding	Paperback
ItemPartNumber	black & white illustrations, colour illu
UnitCount	1
Format	Illustrated
EANs	9780073526195
ReleaseDate	0000-00-00

Dynamics of Mass Communication: Media in Transition

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