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Arts & Photography

Branding & Logo Design

First Things First!: New Branding and Design for New Businesses

Condition: USED (All books are in used condition)

Condition - Very Good
The item shows wear from consistent use, but it remains in good condition and functions properly. Item may arrive with damaged packaging or be repackaged. It may be marked, have identifying markings on it, or have minor cosmetic damage. It may also be missing some parts/accessories or bundled items.

First Things First!: New Branding and Design for New Businesses

Creative outsiders and first-time founders are redefining what used to be called corporate design in a more holistic and playful way. A breath of fresh air from a new breed.

Striking corporate design is a must-have for any new business. For the outsiders and first-timers entering the market, corporate design is not an add-on, it is part of the soul of the business itself. And it demands fresh ideas unfettered by standard approaches. This book presents real examples from shop owners and mechanics, dentists and organic farmers â€•businesses discovering corporate design for the first time â€•as well as from traditionally creative companies like marketing agencies or restaurants, and hotels. With profiles and photographs it explores their novel approaches to corporate design.
Country USA
Brand gestalten
Manufacturer gestalten
Binding Hardcover
ItemPartNumber 44964821
ReleaseDate 2017-01-09
UnitCount 1
EANs 9783899556711

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