How 30 Great Ads Were Made: From Idea to Campaign

Condition - Very Good
The item shows wear from consistent use, but it remains in good condition and functions properly. Item may arrive with damaged packaging or be repackaged. It may be marked, have identifying markings on it, or have minor cosmetic damage. It may also be missing some parts/accessories or bundled items.

How 30 Great Ads Were Made: From Idea to Campaign
- Used Book in Good Condition
This book takes readers behind the scenes in the world of advertising, showcasing 30 phenomenally successful campaigns from the last decade. Fascinating not only for industry professionals but for anyone with an interest in how ads are made. Technical information on how the ads were developed is accompanied by anecdotes from the creatives, directors and clients, with accounts of how the ads were made and the problems encountered along the way. Each campaign is illustrated with imagery showing the stages it went through in development including sketches and early ideas that may have been abandoned, storyboards, animatics and photos from shoots, as well as shots of the final ads. In addition to offering an insight into the working practices within advertising, the book also demonstrates how the industry is currently experiencing a period of rapid change, and shows the different skills that are now required to work in advertising.
Country USA
Brand Laurence King
Manufacturer Laurence King Publishing
Binding Paperback
ItemPartNumber 600 colour illustrations
ReleaseDate 2012-03-14
UnitCount 1
EANs 9781856698214

Country	USA
Brand	Laurence King
Manufacturer	Laurence King Publishing
Binding	Paperback
ItemPartNumber	600 colour illustrations
ReleaseDate	2012-03-14
UnitCount	1
EANs	9781856698214

How 30 Great Ads Were Made: From Idea to Campaign

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