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How Social Media is Changing Sports: Its a Whole New Ballgame (The Hampton Press Communication Series ( Mass Communication and Journalism))

Condition: USED (All books are in used condition)

Condition - Very Good
The item shows wear from consistent use, but it remains in good condition and functions properly. Item may arrive with damaged packaging or be repackaged. It may be marked, have identifying markings on it, or have minor cosmetic damage. It may also be missing some parts/accessories or bundled items.

How Social Media is Changing Sports: Its a Whole New Ballgame (The Hampton Press Communication Series ( Mass Communication and Journalism))

Social media applications, such as Facebook and Twitter, are dramatically changing the sports world. These changes have appeared in a very short period of time, creating a host of implications for sports media processes and sports organizations as they grapple with athletes' use of these media channels. This text chronicles social media's rapid rise in becoming a powerful player in the sports industry and draws upon relevant examples involving athletes and sports organizations to demonstrate both the positive and problematic consequences that social media has created for athletes and sports organizations. In exploring how social media has affected sports media processes, organizational mangagement and athlete-fan communication. this book appeals to scholars, practitioners, and fans alike.
Country USA
Manufacturer Hampton Press Inc
Binding Paperback
ItemPartNumber 9781612890531
UnitCount 1
EANs 9781612890531
ReleaseDate 0000-00-00

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