Introduction to Mass Communication: Media Literacy and Culture

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Introduction to Mass Communication: Media Literacy and Culture

This text encourages students to be active media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. This was the first, and remains the only, university-level text to make media literacy central to its approach, and given recent national and global turmoil, its emphasis on media use and democracy could not be more timely.

Country	USA
Author	Stanley Baran
Binding	Paperback
Brand	Brand: McGraw-Hill Humanities/Social Sciences/Languages
EAN	9780073526157
Edition	7
Feature	Used Book in Good Condition
ISBN	0073526150
Label	McGraw-Hill Humanities/Social Sciences/Languages
Manufacturer	McGraw-Hill Humanities/Social Sciences/Languages
NumberOfItems	1
NumberOfPages	512
PublicationDate	2011-01-12
Publisher	McGraw-Hill Humanities/Social Sciences/Languages
Studio	McGraw-Hill Humanities/Social Sciences/Languages
ReleaseDate	0000-00-00

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