Invisible Influence: The Hidden Forces that Shape Behavior

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Invisible Influence: The Hidden Forces that Shape Behavior

The New York Times bestselling author of Contagious explores the subtle, secret influences that affect the decisions we makeâ€”from what we buy, to the careers we choose, to what we eatâ€”in this fascinating and groundbreaking work.

If youâ€™re like most people, you think that your choices and behaviors are driven by your individual, personal tastes, and opinions. You wear a certain jacket because you liked the way it looked. You picked a particular career because you found it interesting. The notion that our choices are driven by our own personal thoughts and opinions is patently obvious. Right? Wrong.

Without our realizing it, other peopleâ€™s behavior has a huge influence on everything we do at every moment of our lives, from the mundane to the momentous occasion. Even strangers have a startling impact on our judgments and decisions: our attitudes toward a welfare policy shift if weâ€™re told it is supported by Democrats versus Republicans (even though the policy is the same in both cases).

But social influence doesnâ€™t just lead us to do the same things as others. In some cases we conform, or imitate others around us. But in other cases we diverge, or avoid particular choices or behaviors because other people are doing them. We stop listening to a band because they go mainstream. We skip buying the minivan because we donâ€™t want to look like a soccer mom.

In his surprising and compelling Invisible Influence, Jonah Berger integrates research and thinking from business, psychology, and social science to focus on the subtle, invisible influences behind our choices as individuals. By understanding how social influence works, we can decide when to resist and when to embrace itâ€”and how we can use this knowledge to make better-informed decisions and exercise more control over our own behavior.

Country	USA
Author	Jonah Berger
Binding	Hardcover
EAN	9781476759692
ISBN	1476759693
Label	Simon & Schuster
Manufacturer	Simon & Schuster
NumberOfItems	1
NumberOfPages	272
PublicationDate	2016-06-14
Publisher	Simon & Schuster
ReleaseDate	2016-06-14
Studio	Simon & Schuster

Invisible Influence: The Hidden Forces that Shape Behavior

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