John Deere's Company A History of Deere and Company and Its Times

Dust jacket notes: "The history of Deere & Company is several stories at once. It is the saga of an America folk hero remembered as the man 'who gave the world the steel plow.' John Deere's Company is the story of rural and small-town America from the time eastern farmers began moving into the Midwest in the early 1800s, through the American industrial revolution of the late 19th and early 20th centuries, to today's eventful agricultural scene. It is also the story of an uncommon family whose members for 145 years directed the destiny of one of America's oldest business firms - now the largest agricultural machinery manufacturer in the world - until the first nonfamily member, Robert Hanson, was named chief executive officer of Deere in 1982. The story follows the company's role in the extraordinary growth of the American agricultural economy; its role in the discovery and application of major innovations in machinery and manufacturing methods; and, finally, its role in the sharing of that technology throughout the world. Those roles were influenced by the Populist movement in the 19th century, by the early attempts of unions to organize the farm implement industry, and by the competitive tactics and strategies of industrial leaders whose companies battled each other for market share. Wayne Broehl has taken these several historic threads and woven them into this lively and absorbing history."