La ganancia es primero: Transforma tu negocio en una máquina

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La ganancia es primero: Transforma tu negocio en una máquina de hacer dinero y logra una rentabilidad inmediata / Profit First: Transforma tu negocio ... una rentabilidad inmediata (Spanish Edition)

Â¡Haz que tu negocio trabaje para ti, obtÃ©n ganancias de todos tus ingresos y garantiza la rentabilidad de tu empresa!

En su manera franca y entretenida, Mike Michalowicz revela por quÃ© la fÃ³rmula tradicionalÂ ventas - gastos = gananciaÂ no sÃ³lo es contraria a la conducta humana, sinoÂ un mitoÂ que te encierra en un ciclo interminable de vender mÃ¡s y aprovechar menos.

La ganancia es primeroÂ adopta un enfoque conductual de la contabilidad y propone la siguiente fÃ³rmula:ventas - ganancia = gastos.Â Al obtener beneficios en primer lugar y emplear sÃ³lo lo que queda en los gastos, transformarÃ¡s al instante tu negocio de un monstruo comedinero a unaÂ mÃ¡quina generadora de efectivo.

Usando el sistema de Profit First aprenderÃ¡s, entre muchas cosas mÃ¡s, que:

- Con cuatro principios sencillos puedesÂ simplificar la contabilidadÂ y facilitar la gestiÃ³n de un negocio rentable revisando los saldos de las cuentas bancarias.
-Â Un negocio pequeÃ±o y rentableÂ puede valer mucho mÃ¡s que un negocio grande que sobrevive al borde de su capacidad.
- Las empresas que logran unaÂ rentabilidad temprana y sostenidaÂ tienen una mejor oportunidad para lograr un crecimiento a largo plazo.

Con docenas de estudios de casos, consejos prÃ¡cticos y su caracterÃstico sentido del humor, Michalowicz ofrece el mapa a seguir para queÂ cualquier empresario gane tanto dinero como siempre soÃ±Ã³.

ENGLISH DESCRIPTION

Author of cult classics The Pumpkin Plan and The Toilet Paper Entrepreneur offers a simple, counterintuitive cash management solution that will help small businesses break out of the doom spiral and achieve instant profitability.

Conventional accounting uses the logical (albeit, flawed) formula: Sales - Expenses = Profit. The problem is, businesses are run by humans, and humans aren't always logical. Serial entrepreneur Mike Michalowicz has developed a behavioral approach to accounting to flip the formula: Sales - Profit = Expenses. Just as the most effective weight loss strategy is to limit portions by using smaller plates, Michalowicz shows that by taking profit first and apportioning only what remains for expenses, entrepreneurs will transform their businesses from cash-eating monsters to profitable cash cows. Using Michalowicz's Profit First system, readers will learn that:

â€¢ Following 4 simple principles can simplify accounting and make it easier to manage a profitable business by looking at bank account balances.

â€¢ A small, profitable business can be worth much more than a large business surviving on its top line.

â€¢ Businesses that attain early and sustained profitability have a better shot at achieving long-term growth.

With dozens of case studies, practical, step-by-step advice, and his signature sense of humor, Michalowicz has the game-changing roadmap for any entrepreneur to make money they always dreamed of.
Country USA
Brand CONECTA
Manufacturer Conecta
Binding Paperback
Color White
ReleaseDate 2018-02-27
UnitCount 1
EANs 9786073159715

Country	USA
Brand	CONECTA
Manufacturer	Conecta
Binding	Paperback
Color	White
ReleaseDate	2018-02-27
UnitCount	1
EANs	9786073159715

La ganancia es primero: Transforma tu negocio en una máquina de hacer dinero y logra una rentabilidad inmediata / Profit First: Transforma tu negocio ... una rentabilidad inmediata (Spanish Edition)

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