Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions
Product Description
Condition - Very Good
The item shows wear from consistent use but remains in good condition. It may arrive with damaged packaging or be repackaged.
Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions
Effective Internet marketing requires that you test and optimize your landing pages to maximize exposure and conversion rate. This second edition of a bestselling guide to landing page optimization includes case studies with before-and-after results as well as new information on web site usability. It covers how to prepare all types of content for testing, how to interpret results, recognize the seven common design mistakes, and much more. Included is a gift card for Google AdWords.
- Features fully updated information and case studies on landing page optimization
- Shows how to use Google's Website Optimizer tool, what to test and how to prepare your site for testing, the pros and cons of different test strategies, how to interpret results, and common site design mistakes
- Provides a step-by-step implementation plan and advice on getting support and resources
Landing Page Optimization, Second Edition is a comprehensive guide to increasing conversions and improving profits.
Technical Specifications
You might also like
You Should Test That: Conversion Optimization for More Leads, Sales and Profit or The Art and Science of Optimized Marketing
Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity
The Conversion Code: Capture Internet Leads, Create Quality Appointments, Close More Sales
A / B Testing: The Most Powerful Way to Turn Clicks Into Customers
Convert!: Designing Web Sites to Increase Traffic and Conversion
Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 Minutes (Ultimate Series)
The Art of SEO: Mastering Search Engine Optimization
Making Websites Win: Apply the Customer-Centric Methodology That Has Doubled the Sales of Many Leading Websites
Maths and Stats for Web Analytics and Conversion Optimization