Graphic Design School: The Principles and Practice of Graphic Design
Condition: USED (All books are in used condition)
In the first half of this book, authors Sean Adams and Noreen Morioka walk readers step-by-step through the entire logo-development process. Topics include developing a concept that communicates the right message and is appropriate for both the client and the market; defining how the client's long-term goals might affect the look and needs of the mark; choosing colors and typefaces; avoiding common mistakes; and deciphering why some logos are successful whereas others are not.
The second half of the book comprises in-depth case studies on logos designed for various industries. Each case study explores the design brief, the relationship with the client, the time frame, and the results.
| Country | USA |
| Brand | Rockport Publishers |
| Manufacturer | Rockport Publishers |
| Binding | Paperback |
| ItemPartNumber | 153283 |
| ReleaseDate | 2006-03-01 |
| UnitCount | 1 |
| UPCs | 080665000188 |
| EANs | 9781592532346 |
