Making Dough: The 12 Secret Ingredients of Krispy Kreme's Sweet Success

Praise for Making Dough

"I was enchanted, intrigued, and fascinated by every page of thisbook. Kirk Kazanjian, Amy Joyner, and Dick Clark (yes, that DickClark) have done a masterful job of storytelling in Making Dough.The book is inspirational, enlightening, and just plain greatreading. In fact, it's great reading with sprinkles on it. What ayummy book!"
-Jay Conrad Levinson
Bestselling Author, Guerrilla Marketing series of books

"Krispy Kreme's success goes well beyond being a retail phenomenon.This book will show you what went on behind the scenes to build thecompany. Along the way, it will teach you how you can take aproduct that is seemingly counter-culture and turn it into anaddictive brand."
-Phil Lempert
Author, Being the Shopper and Today show food trends editor

"Words can't do justice to Krispy Kreme doughnuts-just eat one! Butas a fan of the product, it's interesting to read this businesssuccess story."
-Vince Gill
Singer/Songwriter

"You know what? You have absolutely no chance of starting the nextKrispy Kreme! But, the lessons they learned and the insight theyused to build their once-in-a-lifetime success are useful,practical, and powerful tactics that any business can benefitfrom."
-Seth Godin
Author, Purple Cow

"Take heart. You don't need a massive organization and a massiveadvertising budget to build a powerful brand. This interesting bookby Kirk Kazanjian and Amy Joyner tells how Krispy Kreme did it on ashoestring."
-Al Ries
Coauthor, The Fall of Advertising and the Rise of PR

"I think it's safe to say that just about every company would loveto know the secret ingredients of Krispy Kreme's sweet success.After all, it doesn't advertise, it is a revered member of thecommunity, and it keeps growing like crazy. What an extraordinarybusiness! Without doubt, you should pay attention to what KrispyKreme is doing, especially if you want to prosper in today'scompetitive world."
-From the Foreword by Dick Clark
Producer, Entertainer, and Krispy Kreme Franchisee