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Business & Money

Managing Business Interfaces: Marketing and Engineering Issues in the Supply Chain and Internet Domains (International Series in Quantitative Marketing, 16)

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Managing Business Interfaces: Marketing and Engineering Issues in the Supply Chain and Internet Domains (International Series in Quantitative Marketing, 16)

Amiya Chakravarty is a big name in production manufacturing and Josh Eliashberg is a huge name in marketing.

This is one of the first books that examines the interface of Marketing and Production, with the chapters written by well-known people in the field.

Hardcover version published in December 2003.
Country USA
Brand Springer
Manufacturer Springer
Binding Hardcover
ItemPartNumber Refer to Sapnet.
ReleaseDate 2003-12-31
UnitCount 1
EANs 9781402076145

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