Marketing Management
Product ID: 1285429958
Condition: USED (All books in used condition)
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Product Description
Condition - Very Good
The item shows wear from consistent use but remains in good condition. It may arrive with damaged packaging or be repackaged.
Marketing Management
Dawn Iacobucci's MARKETING MANAGEMENT provides the material that first-year MBA students need to gain a mastery of core concepts in marketing management. Paired with cases, group work, and/or simulations, instructors have the ability to create a dynamic and engaging course. MARKETING MANAGEMENT reflects the dynamic environment facing today's marketers, helping them understand how an increasingly competitive global marketplace and the changes in technology affect the marketing decisions that managers must make.
Technical Specifications
Country
USA
Brand
South-Western
Manufacturer
South-Western College Pub
Binding
Paperback
ItemPartNumber
93372
UnitCount
1
EANs
9781285429953
