Marketing Strategy: Based on First Principles and Data Analytics
Product Description
Condition - Very Good
The item shows wear from consistent use but remains in good condition. It may arrive with damaged packaging or be repackaged.
Marketing Strategy: Based on First Principles and Data Analytics
A brand new textbook with an innovative and exciting approach to marketing strategy. Moving away from the outdated 4Ps model to a new approach that reflects real-world companies responding to a differing and dynamic customer base. Research-based and action-orientated, it equips students with the tools to succeed in today's competitive markets.
Technical Specifications
You might also like
The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand Out From The Crowd
HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)
Marketing 4.0: Moving from Traditional to Digital
HBR's 10 Must Reads on Strategy (including featured article "What Is Strategy?" by Michael E. Porter)
Bayes' Theorem Examples: A Visual Introduction For Beginners
Leading Digital: Turning Technology into Business Transformation
Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked