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Marketing to the Ageing Consumer: The Secrets to Building an Age-Friendly Business
Product ID: 57039332
Condition: USED (All books in used condition)
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Condition: USED (All books in used condition)
Product Description
Condition - Very Good
The item shows wear from consistent use but remains in good condition. It may arrive with damaged packaging or be repackaged.
Marketing to the Ageing Consumer: The Secrets to Building an Age-Friendly Business
Understand the impact of a global ageing population on how products are bought, and the effect this has on how to market and advertise these products and services to the older generation of consumers. Contains models for companies to evaluate the success of their own strategies, with tools for improving their age-friendly marketing campaigns.
Technical Specifications
Country
USA
Height
1
Length
9.3
Weight
1.15081300764
Width
6.3
ReleaseDate
2013-01-12T00:00:01Z
NumberOfItems
1
