Meta-Luxury: Brands and the Culture of Excellence
Product Description
Condition - Very Good
The item shows wear from consistent use but remains in good condition. It may arrive with damaged packaging or be repackaged.
Meta-Luxury: Brands and the Culture of Excellence
Meta-Luxury sets out to define the ultimate meaning of true luxury, exploring it as both a culture and business model. Through the concept of Unique Achievement and the drivers of Craftsmanship, Focus, History and Rarity, the authors examine what is at the heart of true luxury through a unique series of conversations.
Technical Specifications
You might also like
The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands
Kapferer on Luxury: How Luxury Brands can Grow Yet Remain Rare
Luxury Selling: Lessons from the world of luxury in selling high quality goods and services to high value clients
Putting the Luxe Back in Luxury: How New Consumer Values are Redefining the Way We Market Luxury
Your First Job: The Recent Grad's Indispensable Guide to Getting a Job (1)
Selling Luxury: Connect with Affluent Customers, Create Unique Experiences Through Impeccable Service, and Close the Sale
The 2-Hour Job Search: Using Technology to Get the Right Job Faster
The Challenger Sale: Taking Control of the Customer Conversation
Rethinking Prestige Branding: Secrets of the Ueber-Brands
The Culture Map: Breaking Through the Invisible Boundaries of Global Business