Meta-Luxury: Brands and the Culture of Excellence
Product Description
Condition - Very Good
The item shows wear from consistent use but remains in good condition. It may arrive with damaged packaging or be repackaged.
Meta-Luxury: Brands and the Culture of Excellence
Meta-Luxury sets out to define the ultimate meaning of true luxury, exploring it as both a culture and business model. Through the concept of Unique Achievement and the drivers of Craftsmanship, Focus, History and Rarity, the authors examine what is at the heart of true luxury through a unique series of conversations.
Technical Specifications
You might also like
The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands
Kapferer on Luxury: How Luxury Brands Can Grow Yet Remain Rare
Trading Up: Why Consumers Want New Luxury Goods--and How Companies Create Them
Rethinking Prestige Branding: Secrets of the Ueber-Brands
Luxury World: The Past, Present and Future of Luxury Brands
Cengage Advantage Books: Essentials of the Legal Environment
The Lure of Luxe: Climbing the Luxury Consumption Pyramid
Emotionomics: Leveraging Emotions for Business Success