Online Travel Industry: Businesses and Opportunities

Online Travel purchases generate more than 400 billion dollars of transactions worldwide.

The book "Online Travel Industry: Businesses and Opportunities", presents a scenario of this industry on the Internet.

According to a Google study, an ordinary consumer, before booking a trip, research on average more than 30 different sites during the stages of planning and booking.

Did you know that each star in the ranking of a hotel on TripAdvisor is capable of generating an increase of 11% in the average selling price without compromising the occupation?

Know the key players, success tips, market numbers, the new e-shopper tourist behavior and its decision-making increasingly dependent on the Internet marketing.

Understand the strategies and learn to use the digital tools available to companies in the tourism sector, from small travel agents to large corporations, and how it can position itself well in the digital world and generate more profits and revenues.



Chapters:

1. The human capital

2. Set your segment

3. Manage your online reputation

4. Create the Wow Effect! in your product

5. Understand the journey of the online tourist

6. Ask for permission

7. Multiplatform Strategy

8. Mobile or die

9. Be found by Google

10. Think big, start small

11. Learn the tools

12. Customer service and crisis 2.0