Qualitative Methods in Business Research (Introducing Qualitative Methods series)
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Qualitative Methods in Business Research (Introducing Qualitative Methods series)
- Used Book in Good Condition
Qualitative Methods in Business Research is a wide-ranging and accessible book that provides a thorough overview into most common qualitative research methods in business and related fields, such as marketing, management, organization studies, and accounting. This book offers a practical how-to guide to using qualitative methods, and covers all the major qualitative approaches in business studies, including case study research, ethnography, narrative inquiry, discourse analysis, grounded theory, and action research.
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