Real Estate at a Crossroads: The Insider's Guide for Agents, Brokers, and Execs

For the first time, mastermind Tom Ferry teams up with senior leaders from Redfin, eXp, Century 21, realtor.com, and top investors to teach you how to use technology to win in the real estate business. Written for agents, brokers, executives, or anyone considering a career in real estate, Real Estate at a Crossroads is your insider’s guide.

The book answers critical questions:

• Should you even go into real estate? How does a new agent succeed?
• Will computers replace real estate agents?
• Can you be a part-time real estate agent?
• How should you use social media?
• Will real estate commissions fall?
• What are iBuyers and how will they impact the industry?
• What’s blockchain and Bitcoin? Do you need to worry about them?
• How can traditional real estate brokerages compete with virtual real estate companies?
• What are chatbots and virtual assistants? Should you use them?
• What’s up with new technology like virtual and augmented reality, voice assistants like Alexa, and artificial intelligence?
• How can elite agents stay on top of their game?
• What is a social entrepreneur and how can you weave philanthropy into your business?

Real Estate at a Crossroads features compelling interviews with eighteen real estate leaders. It will show you how the industry is changing and how you can use technology to make a killing! Periods of rapid change are the best time to make a fortune - and this book has the secrets you need to win at real estate.