Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition
| Country | USA |
| Brand | Penguin Life |
| Manufacturer | Penguin Life |
| Binding | Paperback |
| ItemPartNumber | YES18389103 |
| Model | 0143128728 |
| Color | Sky/Pale blue |
| ReleaseDate | 2016-02-23 |
| UnitCount | 1 |
| EANs | 9780143128724 |