Rise Above the Noise: How to Stand Out at the Marketing Interview

Rise Above the Noise: How to Stand Out at the Marketing Interview

Product ID: B00J1SXHWK Condition: USED (All books in used condition)

No Stock / Cannot Import

Product Description

Condition - Very Good

The item shows wear from consistent use but remains in good condition. It may arrive with damaged packaging or be repackaged.

Rise Above the Noise: How to Stand Out at the Marketing Interview

In Rise Above the Noise, the author gives an industry insider's perspective on how to answer the most common and difficult marketing interview questions. The book will reveal:



  • Answers to marketing interview questions


  • Frameworks on how to tackle marketing case questions


  • Biggest mistakes marketing candidates make at the interview


  • Understand what interviewers are looking for, why they’re looking for it, and how to deliver it






Questions and answers covered in the book include:



  • What promotional strategies would you use for a Honey Nut Cheerios campaign?


  • Develop a social good campaign for Teavana.


  • Should Hidden Valley increase the price of its ranch dressing?


  • Kit Kat sales declined year-over-year. Why is that, and what would you do to address it?


  • Tell me about a terrible product that's marketed well.


  • And more...

Technical Specifications

Country
USA
Author
Lewis Lin
Binding
Kindle Edition
Edition
1
Format
Kindle eBook
IsAdultProduct
Label
Impact Interview
Manufacturer
Impact Interview
NumberOfPages
259
PublicationDate
2014-03-16
Publisher
Impact Interview
ReleaseDate
2014-03-16
Studio
Impact Interview