Strategic Management of Technological Innovation
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The item shows wear from consistent use but remains in good condition. It may arrive with damaged packaging or be repackaged.
Strategic Management of Technological Innovation
Analyze. Formulate. Implement.
Melissa Schilling’s Strategic Management of Technological Innovation, 5e approaches the subject of innovation management as a strategic process. It is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation.
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