☰

Business & Money

Business Development & Entrepreneurship

Entrepreneurship

Subscription Marketing: Strategies for Nurturing Customers in a World of Churn

R 675

or 4 x payments of R168.75 with Payflex

Payflex

Availability: Currently in Stock

Delivery: 10-20 working days

Condition: USED (All books are in used condition)

Description Specifications
Description
Condition - Very Good
The item shows wear from consistent use, but it remains in good condition and functions properly. Item may arrive with damaged packaging or be repackaged. It may be marked, have identifying markings on it, or have minor cosmetic damage. It may also be missing some parts/accessories or bundled items.

Subscription Marketing: Strategies for Nurturing Customers in a World of Churn
You may not have noticed, but the world around you is switching to subscriptions.

Have you changed your marketing practices to thrive in this new economy?

Subscribers expect different things from businesses than transactional customers. It's up to you to deliver.

This book is a practical guide for marketers, start-up executives, customer success management professionals, and executives of businesses adopting or transitioning to a subscription-based model. This completely revised, expanded edition includes:
- Updated research and case studies reflecting the rapid growth of subscription-based businesses
- Real-world examples of effective value nurturing strategies
- A new chapter on the risks and challenges of subscription marketing
Subscription MarketingÂ is one of the best marketing strategy audiobooks of all time, according to BookAuthority. Find out why.
Specifications
Country USA
Manufacturer Cuesta Park Consulting
Binding Paperback
ItemPartNumber 117127
UnitCount 1
UPCs 781349175467
EANs 9780986406256
ReleaseDate 0000-00-00

You might also like...

The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue

The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue

The Automatic Customer: Creating a Subscription Business in Any Industry

The Automatic Customer: Creating a Subscription Business in Any Industry

Subscribed: Why the Subscription Model Will Be Your Company's Future - and What to Do About It

Subscribed: Why the Subscription Model Will Be Your Company's Future - and What to Do About It

Retention Point: The Single Biggest Secret to Membership and Subscription Growth for Associations, SAAS, Publishers, Digital Access, Subscription ... Membership and Subscription-Based Businesses

Retention Point: The Single Biggest Secret to Membership and Subscription Growth for Associations, SAAS, Publishers, Digital Access, Subscription ... Membership and Subscription-Based Businesses

Technology-as-a-Service Playbook: How to Grow a Profitable Subscription Business

Technology-as-a-Service Playbook: How to Grow a Profitable Subscription Business

Customer Success: How Innovative Companies Are Reducing Churn and Growing Recurring Revenue

Customer Success: How Innovative Companies Are Reducing Churn and Growing Recurring Revenue

Explosive Growth: A Few Things I Learned While Growing To 100 Million Users - And Losing $78 Million

Explosive Growth: A Few Things I Learned While Growing To 100 Million Users - And Losing $78 Million

Magnetic Marketing: How To Attract A Flood Of New Customers That Pay, Stay, and Refer

Magnetic Marketing: How To Attract A Flood Of New Customers That Pay, Stay, and Refer

The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue

The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue

The Automatic Customer: Creating a Subscription Business in Any Industry

The Automatic Customer: Creating a Subscription Business in Any Industry

Subscribed: Why the Subscription Model Will Be Your Company's Future - and What to Do About It

Subscribed: Why the Subscription Model Will Be Your Company's Future - and What to Do About It

Retention Point: The Single Biggest Secret to Membership and Subscription Growth for Associations, SAAS, Publishers, Digital Access, Subscription ... Membership and Subscription-Based Businesses

Retention Point: The Single Biggest Secret to Membership and Subscription Growth for Associations, SAAS, Publishers, Digital Access, Subscription ... Membership and Subscription-Based Businesses

Technology-as-a-Service Playbook: How to Grow a Profitable Subscription Business

Technology-as-a-Service Playbook: How to Grow a Profitable Subscription Business

Customer Success: How Innovative Companies Are Reducing Churn and Growing Recurring Revenue

Customer Success: How Innovative Companies Are Reducing Churn and Growing Recurring Revenue

Explosive Growth: A Few Things I Learned While Growing To 100 Million Users - And Losing $78 Million

Explosive Growth: A Few Things I Learned While Growing To 100 Million Users - And Losing $78 Million

Magnetic Marketing: How To Attract A Flood Of New Customers That Pay, Stay, and Refer

Magnetic Marketing: How To Attract A Flood Of New Customers That Pay, Stay, and Refer

The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue

The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue

The Automatic Customer: Creating a Subscription Business in Any Industry

The Automatic Customer: Creating a Subscription Business in Any Industry

Subscribed: Why the Subscription Model Will Be Your Company's Future - and What to Do About It

Subscribed: Why the Subscription Model Will Be Your Company's Future - and What to Do About It

Retention Point: The Single Biggest Secret to Membership and Subscription Growth for Associations, SAAS, Publishers, Digital Access, Subscription ... Membership and Subscription-Based Businesses

Retention Point: The Single Biggest Secret to Membership and Subscription Growth for Associations, SAAS, Publishers, Digital Access, Subscription ... Membership and Subscription-Based Businesses

Technology-as-a-Service Playbook: How to Grow a Profitable Subscription Business

Technology-as-a-Service Playbook: How to Grow a Profitable Subscription Business

Customer Success: How Innovative Companies Are Reducing Churn and Growing Recurring Revenue

Customer Success: How Innovative Companies Are Reducing Churn and Growing Recurring Revenue

Explosive Growth: A Few Things I Learned While Growing To 100 Million Users - And Losing $78 Million

Explosive Growth: A Few Things I Learned While Growing To 100 Million Users - And Losing $78 Million

Magnetic Marketing: How To Attract A Flood Of New Customers That Pay, Stay, and Refer

Magnetic Marketing: How To Attract A Flood Of New Customers That Pay, Stay, and Refer