Summary of Pre-Suasion: by Robert Cialdini | Includes Key Takeaways & Analysis

“What we present first changes the way people experience what we present to them next.” - Robert Cialdini

“In deciding whether a possibility is correct, people typically look for hits rather than misses; for confirmations of the idea rather than for dis-confirmations.” - Robert Cialdini

“Trust is one of those qualities that leads to compliance with requests, provided that it has been planted before the request is made.” - Robert Cialdini

“Anything that draws focused attention to itself can lead observers to overestimate its importance.” - Robert Cialdini

What Will You Learn from Reading This Book?

• The secrets to “priming” someone to give you the response you want--even when they have no idea it's happening


• An understanding of the six keys of achieving influence from Robert's first book, and an additional one he's learned about since


• The secrets to the success behind palm readers and fortune tellers


• An understanding of why where you work will have a big impact on what you can achieve


• The best ways to direct focus to what's important in order to persuade someone to agree with you


• Knowledge of how to create a bonding sense of unity between you and the person you are talking to will make you far more successful in persuading them to your side


• An understanding of why placing key information in the forefront of people's minds, allows you to (often unintentionally) convince them to chose the result you are seeking


• The ways that you can persuade people to your side without directly manipulating them

***Don't miss Cialdiani's long anticipated follow-up to his blockbuster book: "Influence." Robert Cialdiani uses heavily researched data along with relatable situations to show you a new way to influence people before you even open your mouth.***

Book Summary Overview
Pre-Suasion by Robert Cialdini is a powerful book. It's very likely that most people in the marketing industry have heard of his first book, Influence, but Pre-Suasion is arguably more potent and full of relevant information for the regular reader. It took Robert almost two decades to come back with a second book, and it's hard to argue that it wasn't worth the wait.

Though the book is filled with scientific fact and plenty of anecdotal stories, Robert never loses his focus on his key reader, the average person (not business man) who wants to make their life a little better by influencing those around them for the good of all. The book reads as a page turner, and the reader is left in suspense about many of the big revelations that are made—proving that Robert is a master of persuasive text as well as speech.

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