The Alter Ego Effect: The Power of Secret Identities to

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The Alter Ego Effect: The Power of Secret Identities to Transform Your Life

âï¸âï¸âï¸Update: Now A Wall Street Journal & Publishers Weekly Bestseller âï¸âï¸âï¸

A top performance expert reveals the secret behind many top athletes and executives: creating a heroic alter ego to activate when the chips are down.

There's only one person in the way of you untapping your potential: You. There's also one person who can move you out of the way so you can perform at your peak.Â

That person is already inside you. You just need to unlock them. This other part of you is your Alter Ego. AfterÂ twenty-one years of working with elite athletes, performers and leaders, Todd Herman has discovered how you can use your alter ego to achieve the seemingly impossible. It all clicked for Todd when he met Bo Jackson.Â

When Herman met Bo Jackson, the professional athlete told him, "Bo Jackson never played a down of football in his entire life." Bo explained that when he was young, he'd get into trouble because chaos caused by his anger issues. Then, he saw Friday the 13th and became fascinated by the cold, calculating nature of Jason Vorhees. In that moment, he resolved to stop being Bo Jackson, and start being Jason the moment he stepped on the field.Â

In this transformative guide, Herman reveals for you how to create and control an Alter Ego like Bo--and the thousands of other athletes, business leaders, entrepreneurs, and entertainers who have used this simple tool to change their lives.

Herman also shares his own story: he knew that inside was a confident, self-assured, intelligent person who could help others get better results in their lives. When he started using superman's classic trick--putting on a pair of glasses--he learned to trigger the specific traits he needed to achieve his goals.

TheÂ Alter Ego EffectÂ is not about creating a false mask--it's about using your creative imagination, finding the hero inside, and getting it out into the world with the help of an alter ego.Â It's a proven way of overcoming the self-doubt, negativity, and insecurity that hold you back, and empowering you to ultimately become your best self.

Country	USA
Author	Todd Herman
Binding	Kindle Edition
EISBN	9780062838674
Format	Kindle eBook
Label	HarperBusiness
Manufacturer	HarperBusiness
NumberOfPages	259
PublicationDate	2019-02-05
Publisher	HarperBusiness
ReleaseDate	2019-02-05
Studio	HarperBusiness

The Alter Ego Effect: The Power of Secret Identities to Transform Your Life

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