The Art of the Jeep: From Propaganda to Advertising

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The Art of the Jeep: From Propaganda to Advertising
- Used Book in Good Condition
The Jeep, despite its small engine and public underestimation, represents the most well known example of an American manufacturerâ€™s success at making the transition from war propaganda to mainstream popular advertising. Made famous by the appearance of a few articles, images of the Jeep could be found everywhere: on stationary, match boxes, playing cards, and appeared to invade America and then the world. The firm Willys further strengthened the phenomenon by inundating the press with large format color advertisements in order to compete with Bantam, the original maker of the engine. While the group was in reality too small to tackle both the demand of this project and the needs of their major client Ford, Willys was nevertheless able to dominate the publicity about the all terrain vehicle by devoting excellent illustrators to the job. Given the firmâ€™s success, the image of the Jeep was thus highly exploited and used in other campaigns advertising the promotion of other products, personnel recruitment, as well as a variety of other items. Organized by product, Hadacekâ€™s work gathers together a superb collection of illustrations and material, retracing an entire period focused on a vehicle that initially went unnoticed but quickly became a major symbol of postwar ingenuity. JÃ©rome Hadacek is modeler specializing in 1/48 and 1/10 scale recreations. He is particularly fond of working on tanks and the jeep. He has published numerous articles in Steel Masters, Tank Zone and 4x4 Story, on various themes regarding military vehicles based off of reports from military museums throughout the world, technical documentation, and various related events.
Country USA
Brand Casemate
Manufacturer Casemate Publishers
Binding Hardcover
ItemPartNumber fully illustrated throughout
ReleaseDate 2012-02-29
UnitCount 1
EANs 9782352502210

Country	USA
Brand	Casemate
Manufacturer	Casemate Publishers
Binding	Hardcover
ItemPartNumber	fully illustrated throughout
ReleaseDate	2012-02-29
UnitCount	1
EANs	9782352502210

The Art of the Jeep: From Propaganda to Advertising

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