The Automotive Finance and Insurance Selling Guide: The things you won't learn (in the dealership) that can make your life a lot easier
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The Automotive Finance and Insurance Selling Guide: The things you won't learn (in the dealership) that can make your life a lot easier
This was initially intended to be anonymous as I am still a practicing Finance & Insurance Manager (a.k.a Business Manager). You'll find that this is no longer an anonymous endeavor and I welcome you to your dealership Business Manager training!
There are a few Finance and Insurance training courses out there to help you overcome objections and they're great for new as well as experienced Business Managers. When it comes to bettering myself within the dealership, I always want to close a little more, a little better, and with a little more gross than the last time. As simple and as stupid as it sounds, I thought that a great way to accompany objections (as I could only win so many of those with my great word tracks) was to completely avoid them and win from the beginning. I simply thought that it would be easier to overcome sales objections if I simply got less of them.
That's what sparked the research that went into this book, "The Automotive Finance & Insurance Selling Guide"!
This isn't an F&I training book full of word tracks to overcome your sales objections, this is a training book full of ideas and practices that can drastically reduce the amount of objections you get. Of course you'll still get objections; to never get an objection wouldn't even be fun... but think of a world where you take a customer to the box and the sale goes a little bit smoother, most of the time.
Here you're going to find Finance and Insurance product pricing strategies and ways to conduct business that will not only close you more sales, but it may bring the dealership more customers. I've even had referrals for finance and insurance products alone!
