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The Blue Jean Book: The Story Behind the Seams

Product ID: 1550379178 Condition: USED (All books in used condition)

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Product Description

Condition - Very Good

The item shows wear from consistent use but remains in good condition. It may arrive with damaged packaging or be repackaged.

The Blue Jean Book: The Story Behind the Seams

Used Book in Good Condition

The story of denim's rise from modest workpants to high-fashion statement.

Ever since Levi Strauss made the first blue jean pants in California in the 1870s, everyone has wanted a pair. No one imagined America's love of denim would travel around the world, yet jeans remain an essential part of our lives. The Blue Jean Book chronicles this love affair.

Researchers suggest we're happiest when we're in our jeans. They express our personalities: compare the person who wears the latest designer label to someone who prefers the thrift store variety.

The Blue Jean Book takes you deep into the world of denim. Chapters include:

The Birth of the Blues: 1870 to 1900 -- Levi Strauss and the origin of jeans
Movers and Shakers: 1900 to 1940 -- From workpants to play pants
Blue Jean Time Machine: 1940 to 1970 -- From WWII wear to the trademark of teen rebellion
The Jean Scene: 1980s -- Jeans go designer
Borderless Blues: 1990s -- The politics of pants: sweatshops, ecological impacts
Panting for Perfection -- 21st century jeans

From their origins with hardscrabble miners and cowboys, to their popularity among laborers, rebels, and the incurably hip, The Blue Jean Book is the perfect fit for anyone who wants to know the story behind the seams.