The Book Publishing Industry
Product Description
Condition - Very Good
The item shows wear from consistent use but remains in good condition. It may arrive with damaged packaging or be repackaged.
The Book Publishing Industry
The Book Publishing Industry focuses on consumer books (adult, juvenile, and mass market paperbacks) and reviews all major book categories to present a comprehensive overview of this diverse business. In addition to the insights and portrayals of the U.S. publishing industry, this book includes an appendix containing historical data on the industry from 1946 to the end of the twentieth century. The selective bibliography includes the latest literature, including works in marketing and economics that has a direct relationship with this dynamic industry. This third edition features a chapter on e-books and provides an overview of the current shift toward digital media in the US book publishing industry.
Technical Specifications
You might also like
The Business of Digital Publishing: An Introduction to the Digital Book and Journal Industries
Bookmaking: Editing, Design, Production (Third Edition)
Merchants of Culture: The Publishing Business in the Twenty-First Century
The Economics of the Publishing and Information Industries: The Search for Yield in a Disintermediated World
Publishing for Profit: Successful Bottom-Line Management for Book Publishers
The Late Age of Print: Everyday Book Culture from Consumerism to Control
Pocket Pal: A Graphic Arts Production Handbook
Kirsch's Handbook of Publishing Law: For Authors, Publishers, Editors and Agents
Developmental Editing: A Handbook for Freelancers, Authors, and Publishers (Chicago Guides to Writing, Editing, and Publishing)