The Brazilian Dream: How I left my Finance Job in London and became an Entrepreneur in Brazil

I did not come to Brazil on a company posting. I did not even come here because of a woman. My story is different: I made an independent, unforced, conscious, some say rebellious, decision to leave my finance job in London and become an entrepreneur in São Paulo.

How I arrived at the decision to move to an emerging market; why I chose Brazil over China, India and Russia, after visiting all of them; how I started a company in Brazil from scratch; how I learned how to handle dating Brazilian women, how I met Brazil’s president Lula – all this and more is what this story is about.