The Culture Code: An Ingenious Way to Understand Why People

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The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do

Why are people around the world so very different? What makes us live, buy, even love as we do? The answers are in the codes.

In The Culture Code, internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and practices for dozens of Fortune 100 companies. His groundbreaking revelations shed light not just on business but on the way every human being acts and lives around the world.

Rapailleâ€™s breakthrough notion is that we acquire a silent system of codes as we grow up within our culture. These codesâ€”the Culture Codeâ€”are what make us American, or German, or French, and they invisibly shape how we behave in our personal lives, even when we are completely unaware of our motives. Whatâ€™s more, we can learn to crack the codes that guide our actions and achieve new understanding of why we do the things we do.

Rapaille has used the Culture Code to help Chrysler build the PT Cruiserâ€”the most successful American car launch in recent memory. He has used it to help Procter & Gamble design its advertising campaign for Folgerâ€™s coffee â€“ one of the longest lasting and most successful campaigns in the annals of advertising. He has used it to help companies as diverse as GE, AT&T, Boeing, Honda, Kellogg, and Lâ€™OrÃ©al improve their bottom line at home and overseas. And now, in The Culture Code, he uses it to reveal why Americans act distinctly like Americans, and what makes us different from the world around us.

In The Culture Code, Dr. Rapaille decodes two dozen of our most fundamental archetypesâ€”ranging from sex to money to health to America itselfâ€”to give us â€œa new set of glassesâ€ with which to view our actions and motivations. Why are we so often disillusioned by love? Why is fat a solution rather than a problem? Why do we reject the notion of perfection? Why is fast food in our lives to stay? The answers are in the Codes.

Understanding the Codes gives us unprecedented freedom over our lives. It lets us do business in dramatically new ways. And it finally explains why people around the world really are different, and reveals the hidden clues to understanding us all.
Country USA
Brand Currency
Manufacturer Crown Currency
Binding Paperback
ItemPartNumber 9780767920575
Color Silver
ReleaseDate 2007-07-17
UnitCount 1
EANs 9780767920575

Country	USA
Brand	Currency
Manufacturer	Crown Currency
Binding	Paperback
ItemPartNumber	9780767920575
Color	Silver
ReleaseDate	2007-07-17
UnitCount	1
EANs	9780767920575

The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do

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