The Curse of the Mogul: What's Wrong with the World's Leading

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The Curse of the Mogul: What's Wrong with the World's Leading Media Companies

If Rupert Murdoch and Sumner Redstone are so smart, why are their stocks long-term losers?

We live in the age of big Media, with the celebrity moguls telling us that "content is king." But for all the excitement, glamour, drama, and publicity they produce, why can't these moguls and their companies manage to deliver better returns than you'd get from closing your eyes and throwing a dart? The Curse of the Mogul lays bare the inexcusable financial performance beneath big Media's false veneer of power.

By rigorously examining individual media businesses, the authors reveal the difference between judging a company by how many times its CEO is seen in SunValley and by whether it generates consistently superior profits. The book is packed with enough sharp-edged data to bring the most high-flying, hot-air filled mogul balloon crashing down to earth.
Country USA
Binding Kindle Edition
EISBN 9781101140741
Format Kindle eBook
Label Portfolio
Manufacturer Portfolio
NumberOfPages 320
PublicationDate 2009-08-29
Publisher Portfolio
ReleaseDate 2009-10-15
Studio Portfolio

Country	USA
Binding	Kindle Edition
EISBN	9781101140741
Format	Kindle eBook
Label	Portfolio
Manufacturer	Portfolio
NumberOfPages	320
PublicationDate	2009-08-29
Publisher	Portfolio
ReleaseDate	2009-10-15
Studio	Portfolio

The Curse of the Mogul: What's Wrong with the World's Leading Media Companies

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