☰

Business & Money

Management & Leadership

Production & Operations

The Employer Brand: Bringing the Best of Brand Management to People at Work

Condition: USED (All books are in used condition)

Condition - Very Good
The item shows wear from consistent use, but it remains in good condition and functions properly. Item may arrive with damaged packaging or be repackaged. It may be marked, have identifying markings on it, or have minor cosmetic damage. It may also be missing some parts/accessories or bundled items.

The Employer Brand: Bringing the Best of Brand Management to People at Work

Levels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, as leading companies realise that skilled, motivated employees are as vital to their commercial success as profitable customers and apply the principles of branding to their own organization. Starting with a review of the pressures which have generated current interest in employer branding, this definitive book goes on to look at the historical roots of brand management and the practical steps necessary to achieve employer brand management success - including the business case, research, positioning, implementation, management and measurement. Case studies of big-name employer brand stories include Tesco, Wal-Mart, British Airways and PrÃªt a Manger.
Country USA
Brand Wiley
Manufacturer Wiley
Binding Hardcover
ItemPartNumber Illustrated
UnitCount 1
EANs 9780470012734
ReleaseDate 0000-00-00

You might also like...

Employer Brand Management: Practical Lessons from the World's Leading Employers

The 2020 Workplace: How Innovative Companies Attract, Develop, and Keep Tomorrow's Employees Today

The 2020 Workplace: How Innovative Companies Attract, Develop, and Keep Tomorrow's Employees Today

Brand for Talent: Eight Essentials to Make Your Talent as Famous as Your Brand

Social Media Recruitment: How to Successfully Integrate Social Media into Recruitment Strategy

Social Media Recruitment: How to Successfully Integrate Social Media into Recruitment Strategy

The Gamification Revolution: How Leaders Leverage Game Mechanics to Crush the Competition

The Gamification Revolution: How Leaders Leverage Game Mechanics to Crush the Competition

The WorldatWork Handbook of Compensation, Benefits and Total Rewards: A Comprehensive Guide for HR Professionals

The WorldatWork Handbook of Compensation, Benefits and Total Rewards: A Comprehensive Guide for HR Professionals

Corporate Brand Personality: Re-focus Your Organization's Culture to Build Trust, Respect and Authenticity

Global Careers (Global HRM)

Global Careers (Global HRM)

Conquering Organizational Change: How to Succeed Where Most Companies Fail

Conquering Organizational Change: How to Succeed Where Most Companies Fail