Strategic Brand Managment: Building, Measuring, and Managing Brand Equity
| Country | USA |
| Brand | William Morrow |
| Manufacturer | William Morrow Cookbooks |
| Binding | Hardcover |
| ItemPartNumber | colour illustrations |
| ReleaseDate | 2004-03-02 |
| UnitCount | 1 |
| EANs | 9780060012755 |