Globally-Minded Marketing: A Cultural Approach to Building Iconic Brands
| Country | USA |
| Brand | University of California Press |
| Manufacturer | University of California Press |
| Binding | Paperback |
| ItemPartNumber | black & white illustrations, maps, figur |
| ReleaseDate | 2007-09-01 |
| UnitCount | 1 |
| Format | Illustrated |
| EANs | 9780520253988 |