The Intellectual Property Handbook: A Practical Guide for Franchise, Business, and IP Counsel

Every business has IP questions. Where do you go for answers? Do I have an IP problem or not? Focusing on the key issues that affect business decisions, this book covers all major components of intellectual property offers practical guidance to a wide audience of non-IP specialists.
Authored by intellectual property specialists, the Intellectual Property Handbook provides answers to virtually all the routine (and many non-routine) IP questions that attorneys or their clients that arise in various business contexts. It provides an overview of:

• Domestic and international trademarks
• Domain names and trademarks on the Internet
• Copyrights
• Patents
• Trade secrets
• Intellectual property issues and cutting-edge technology

In synthesizing difficult concepts, this guide offers a “plain-English” treatment of complex issues and provides both substantive and practical guidance to a wide audience of non-IP specialists including: franchise practitioners and general practitioners; in-house counsel; and paralegals, as well as new IP practitioners looking for a practical overview.