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The Jobs-to-be-Done Handbook: Practical techniques for improving your application of Jobs-to-be-Done

Product ID: 1499339232 Condition: USED (All books in used condition)

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Condition - Very Good

The item shows wear from consistent use but remains in good condition. It may arrive with damaged packaging or be repackaged.

The Jobs-to-be-Done Handbook: Practical techniques for improving your application of Jobs-to-be-Done

Weâ€™ve written this book for the Jobs-to-be-Done student and practitioner who has a basic grasp of JTBD concepts (Forces Diagram, JTBD Timeline, Interview Process) and wants to strengthen their technique and continue to get better results out of their application of Jobs-to-be-Done. How to Use This Book The only person who knows what youâ€™ll hire this book for is you (but we have our theories). Consider:

Cramming it to pull out anything you havenâ€™t seen before.
Flipping through it a few minutes before you conduct an interview to review the basics.
Using it to think through who to interview when starting a project.
Handing it to a colleague to quickly bring them up-to-speed on JTBD so they can be your interview partner.

Not Quite Ready? There are lots of resources available to help you get caught up on the Jobs-to-be-Done basics. Visit JobstobeDone.org and think about:

Listening to the JTBD Radio podcast (especially the sample interviews).
Taking the Online JTBD Course and learning on your own time.
Attending a Switch Workshop and getting an immersive one-day crash course in Jobs-to-be-Done.