The Little Book of Market Myths: How to Profit by Avoiding the Investing Mistakes Everyone Else Makes

Everybody knows that a strong dollar equals a strong economy,bonds are safer than stocks, gold is a safe investment and thathigh PEs signal high risk...right? While such "common-sense" rulesof thumb may work for a time as investment strategies, as NewYork Times and Wall Street Journal bestselling author,Ken Fisher, vividly demonstrates in this wise, informative, whollyentertaining new book, they'll always let you down in the long run.Ken exposes some of the most common—and deadly—mythsinvestors swear by, and he demonstrates why the rules-of-thumbapproach to investing may be robbing you of the kinds returns youhope for.

• Dubbed by Investment Advisor magazine one of the 30 mostinfluential individuals of the last three decades, Fisher isChairman, and CEO of a global money management firm with over $32billion under management
• Fisher's Forbes column, "Portfolio Strategy," has beenan extremely popular fixture in Forbes for more than a quartercentury thanks to his many high-profile calls
• Brings together the best "bunks" by Wall Street's MasterDebunker in a fun, easy-to-digest, bite-size format
• More than just a list of myths, Fisher meticulously explains ofwhy each commonly held belief or strategy is dead wrong and howdamaging it can be to your financial health
• Armed with this book, investors can immediately identify majorerrors they may be committing and adjust their strategies forgreater investing success