Books > Business & Money > Management & Leadership > Management

The Market Research Toolbox: A Concise Guide for Beginners Second Edition

Product ID: 1412913195 Condition: USED (All books in used condition)

Payflex: Pay in 4 interest-free payments of R151.25. Read the FAQ

R 605

includes Duties & VAT

Delivery: 10-20 working days

Ships from USA warehouse.

Secure Transaction

VISA Mastercard payflex ozow

Product Description

Condition - Very Good

The item shows wear from consistent use but remains in good condition. It may arrive with damaged packaging or be repackaged.

The Market Research Toolbox: A Concise Guide for Beginners Second Edition

Used Book in Good Condition

If you want to conduct market research, but feel you have little experience in doing so, we have the ideal updated and revised resource for you! Written in an engaging and active style, the Second Edition of The Market Research Toolbox: A Concise Guide for Beginners describes how to think of market research in the context of making a business decision. The book begins by defining market research and discussing some of the various techniques. It then goes on to examine what objectives can be met by doing market research and the expected payoffs.Â Â