The New Direct Marketing: How to Implement A Profit-Driven

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The New Direct Marketing: How to Implement A Profit-Driven Database Marketing Strategy

Deploy marketing dollars more efficiently In today's take-no-prisoners direct marketing battleground, the only way to win is to recognize and exploit all of DMÃ†s interconnecting components. Using cutting-edge research and examples drawn from today's business pages, The New Direct Marketing, Third Edition, by the award-winning David Shepard Associates, shows you how to sell to increasingly wary and jaded consumers. This exhaustively updated edition introduces you to recent technological changes, from data mining, data warehouses, and CHAID modelling, to profitable use of the Internet. You'll develop customized, customer- focused marketing programs and strategies as you learn how to: *Offset through-the-roof marketing costs with predictive andsegmentation modeling *Profit from a constant stream of demographic, psychographic, and lifestyle data from ongoing customer dialogues *Target promos and bonus offers based on previous purchases,buying patterns, and stated preferences *Much, much more
Country USA
Brand McGraw-Hill Education
Manufacturer McGraw-Hill
Binding Hardcover
UnitCount 1
UPCs 639785306283
EANs 9780070580565
ReleaseDate 0000-00-00

Country	USA
Brand	McGraw-Hill Education
Manufacturer	McGraw-Hill
Binding	Hardcover
UnitCount	1
UPCs	639785306283
EANs	9780070580565
ReleaseDate	0000-00-00

The New Direct Marketing: How to Implement A Profit-Driven Database Marketing Strategy

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